rbb 88.8 has refreshed its brand with more of today’s favorite hits, a new listener approach and the slogan “Your Hits. Your Berlin.” Foster Kent developed a completely new sonic identity that carefully evolves the station’s familiar musical DNA into a fresh, contemporary sound. A newly created eight-note sonic logo now allows the entire station name to be sung for the first time, creating a distinctive audio brand that is modern, positive and unmistakably Berlin.
With more of today’s favorite hits, a new, more personal on-air approach, and our new slogan, ‘Your Hits. Your Berlin.’, we have consistently evolved rbb 88.8. These fundamental changes also called for a new sonic identity. The new sound design brings greater freshness, energy, and relevance to our station while preserving its strong recognizability. Foster Kent has refined our acoustic identity with remarkable sensitivity, translating it into a modern, positive sound that perfectly reflects Germany’s capital.
Karen Schmied / PD
With more of today’s favorite hits, a new, more personal on-air approach, and our new slogan, ‘Your Hits. Your Berlin.’, we have consistently evolved rbb 88.8. These fundamental changes also called for a new sonic identity. The new sound design brings greater freshness, energy, and relevance to our station while preserving its strong recognizability. Foster Kent has refined our acoustic identity with remarkable sensitivity, translating it into a modern, positive sound that perfectly reflects Germany’s capital.
Karen Schmied / PD
Each Add-On: € 450