Jingle Of The Week #4
1010 WINS - New York
This weeks Jingle-of-the-Week, we already produced last year for 1010 WINS / New York which just got the best ratings in 40 years…
THE STORY BEHIND...
1010 WINS is the premier All-News-Station in the US. As a matter of fact, WINS pioneered this format after starting out as one of the first Rock and Roll stations in the US.
When we approached WINS to talk about a new sound design, we were facing quite a challenge: What do you propose for a station, which is the best branded station in the crowded New York market, and has used the SAME sound design for 40 years? Luckily we had the beta version of Motionmixes ready and its benefits convinced 1010 WINS to become one of the early adopters of Motionmixes. Today, after we produced an entirely new jingle package in 2017, 1010 WINS now has its best ratings in 40 years.
Here’s a short video on the genesis of the newest production for 1010 WINS.
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